The Columbus Crew and the Scotts Miracle-Gro Company announced Tuesday the expansion of their 15-plus year partnership, highlighted by a multi-year agreement for stadium naming rights.

Beginning with the 2026 season, ScottsMiracle-Gro Field in downtown Columbus will serve as the home of the Crew in addition to hosting a multitude of events. Terms of the deal were not disclosed.

Headquartered in Marysville, Ohio, ScottsMiracle-Gro’s long-standing partnership with and support of the Crew as the team’s Official Lawn Care & Gardening Partner has entailed supplying of products to maintain the Crews’ natural grass playing surfaces, in-stadium promotions and community initiatives.

The Crew opened its downtown stadium in 2021. From 2023-2025, the Black & Gold hosted capacity crowds for a streak of 35 MLS regular season matches. The facility has hosted a number of nationally-recognized events, including the 2024 MLS All-Star Game, multiple U.S. Men’s National Team matches, and the 2024 SheBelieves Cup.

“The Columbus Crew are proud to call ScottsMiracle-Gro Field our home beginning in 2026,” said Columbus Crew President of Business Operations Mary Sherpo. “Strengthened by our long-term partnership and local connection, ScottsMiracle-Gro and the Crew share a deep passion for our fans, our sport and Central Ohio.”

ScottsMiracle-Gro President and COO Nate Baxter added, “You couldn’t find a more authentic partnership than what we have with the Crew, as it reflects what we’re all about on multiple levels. The partnership aligns with our vision to bring people together through our iconic brands in their backyards, homes and now at ScottsMiracle-Gro Field.” 

“We love helping people enjoy gardens and green spaces, from their own yards to community parks,” said John Sass, SVP of the company’s Scotts brand lawns business. “We know everything is better when you can play and gather on natural grass.”

As part of the enhanced relationship, the Crew and ScottsMiracle-Gro will partner on community-based activities centered on youth soccer and getting people outdoors to enjoy natural grass surfaces, gardens and green spaces.